Dear Marketing Mastermind: How can I use podcasts to generate leads?
In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. If you’re strategizing how to grow and develop your content marketing strategy for next year and you’re thinking about podcasts, here’s how to make that format work for you. ...Read MoreHere’s a simple exercise for 2020 business planning
The best way to have a great year in real estate is to have a great fourth quarter the year before. Why? Because real estate typically follows a 90-120 day sales cycle, meaning that the activities you do now will pay dividends in three to four months. ...Read More6 economists predict what the 2020 housing market has in store
2020’s housing market will be strikingly similar to 2019 as low mortgage rates bolster buyer demand amidst a persistent inventory shortage....Read MorePulse: 37 ways to deal with ‘We won’t list until we find a home’
Last week, we asked for your best responses to sellers when they say: “We won't list until we find a home." Readers shared how they describe all the downsides of this approach to potential clients and also mentioned some creative workarounds....Read MoreHow to upgrade your listing’s curb appeal during wintertime
Winter might be the slowest selling season nationwide, but homes still sell. To ensure that your listings are making buyers' short lists, pump up the curb appeal using these tips....Read MoreOK, here’s the question: Is it pronounced NAR or N-A-R?
There's no way to determine how nearly 4 million National Association of Realtors members pronounce the acronym. Or is there?...Read MoreNovember inventory nosedives as demand outpaces supply
Inventory levels declined 9.5 percent year-over-year in November as low mortgage rates push more buyers to the market....Read MoreAn NAR name change, retirements and a big IPO: My 2020 predictions
For Compass, the National Association of Realtors, MoxiWorks and Realogy, 2020 will be a rollercoaster ride....Read MoreBidding wars plunge to 10-year low
The number of home offers to be fraught by bidding wars is down 20 percent year-over-year, according to a new Redfin study....Read MoreZillow Offers expands to Los Angeles and Orange County
The company also announced plans to launch Zillow Offers in new markets in Ohio, Florida, Oklahoma and Arizona by early 2020....Read More
Teresa Merelman, Broker
Pall Spera Company Realtors, LLC
Cell: (802) 793-5171
Office: (802) 253-9771
1800 Mountain Road, P.O. Box 539 Stowe, VT 05672